Top 5 Fashion Games on iOS in the UK for Q4 2022

In Q4 2022, the top 5 fashion games on iOS in the United Kingdom exhibited diverse trends in downloads, revenue, and active users. Here's a detailed look at how each app performed during this period, based on data from Sensor Tower.

Makeover Studio: Makeup Games saw significant growth in both downloads and revenue. Weekly downloads peaked at around 75.6K in mid-November, while weekly revenue increased steadily, reaching approximately $2.1K by the end of December. Active users also saw a substantial rise, peaking at approximately 180.6K in mid-December.

Fade Master 3D: Barber Shop experienced a high initial surge in weekly downloads, peaking at around 56.4K in late October. However, this number gradually declined to about 9.4K by the end of December. Active users followed a similar trend, starting strong at around 163.1K in late October and decreasing to approximately 118.5K by the end of the quarter.

Makeup Kit - Color Mixing showed varied performance in terms of downloads and active users. Weekly downloads peaked at around 35.7K in late October but fluctuated throughout the quarter. Active users saw a significant increase in late October, reaching around 61.6K, before stabilizing in December at approximately 37.9K.

Project Makeover maintained a consistent performance with a peak in weekly revenue of approximately $88.4K in the final week of December. Weekly downloads saw a rise to around 17.6K by the end of December. Active users exhibited a steady trend, peaking at approximately 144.9K in mid-November.

Makeup Stylist -DIY Salon game had a moderate performance with weekly downloads peaking at around 15.3K in the last week of December. Active users saw a gradual increase, reaching approximately 70.5K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.